Homemade Kewpie Mayonnaise Recipe on Food52 (2024)

Make Ahead

by: Hannah Kirshner

October5,2021

3

5 Ratings

  • Prep time 10 minutes
  • Cook time 10 minutes
  • Makes About 1 cup

Jump to Recipe

Author Notes

There are several reasons that chefs, and seemingly every person in Japan, are obsessed with Kewpie mayonnaise and its brethren: It comes in a soft-squeeze bottle with a fine tip for zigzagging artfully across okonomiyaki, a bowl of rice, or an oversized fine-dining plate. It’s tangy, rich, and salty-sweet. And it’s packed with umami (not to mention fat).

That irresistible umami flavor is due to a lot of MSG, and gums and fillers help with the perfectly creamy texture. A homemade version will never be exactly like one off the shelf, but just like Hellmann's has its roots in a humble homemade sauce, so does Kewpie.

So what differentiates Japanese mayo, even in its humbler homemade incarnation? It uses only egg yolks as opposed to whole eggs (which commercial American mayo uses). The oil is a neutral-flavored one, such as canola—never olive oil like you might use for aioli. And instead of lemon juice for tang, it relies on vinegar. It’s a little sweet, too, but never as cloying as Miracle Whip.

I wanted to give you a recipe that won't require a trip to a specialty market or mail-ordering obscure ingredients. I do suggest using dashi to add umami without MSG (which, though not necessarily harmful, I consider cheating)—but you can omit it and still have a great mayonnaise. (Nancy Singleton Hachisu—whose books you should buy if you want to learn Japanese home-cooking—has a recipe for a version that’s as simple as egg yolk, oil, rice vinegar, and a touch of salt and sugar.)

To concentrate the tang and umami in my recipe without thinning out the mayonnaise too much, I cook down the vinegar and dashi. It only takes a few minutes and makes all the difference between ordinary and fantastic mayo! You might instinctively reach for rice wine vinegar when making Japanese food, but cider vinegar gets you closer to the taste of Kewpie.

Here’s a recipe that gets damn close to Kewpie, using simple home-cooking ingredients. Put this in a squeeze bottle and you’re ready to go!

Helpful tools for this recipe:
- Pewter Measuring Spoons
- Five Two Essential Saucepan
- Silicone Grip Whisk

Hannah Kirshner

  • Test Kitchen-Approved

What You'll Need

Ingredients
  • 2 tablespoonsplus 1 teaspoon cider vinegar
  • 2 tablespoonsdashi, homemade or instant (optional)
  • 1 large egg yolk
  • 1 teaspoonDijon mustard
  • 3/4 cupcanola oil
  • 1/2 teaspoonsugar
  • 1 teaspoonkosher salt
Directions
  1. In a small saucepan over high heat, bring the cider vinegar and dashi, if using, to a simmer (if you aren't using dashi, just simmer the vinegar). Cook, adjusting the heat to keep it simmering, not boiling, for 3 to 5 minutes, until reduced to about 1 tablespoon.
  2. Transfer the vinegar-dashi concentrate to a small bowl. Form a ring with a damp dish towel to rest your bowl on—this will keep it stable. Add the egg yolk and mustard and whisk to combine.
  3. Whisking constantly, very gradually drip in the oil down the side of the bowl into the yolk mixture. The mixture should emulsify and thicken.* You can drizzle a bit more quickly once the mixture is very thick.
  4. When all the oil has been incorporated, mix in the sugar and salt. You can add a little dashi or water to thin the mayonnaise so it will easily flow from a squeeze bottle but still hold its shape. It will thicken slightly once refrigerated. Transfer the mayo to a squeeze bottle. Refrigerate and use within 1 week.
  5. *If at any point the mixture breaks and separates instead of getting thick and creamy, don’t despair. Put a fresh egg yolk in a bowl and slowly whisk the broken mixture into it, as if it were the oil.

Tags:

  • Condiment/Spread
  • Sauce
  • Japanese
  • Vinegar
  • Egg
  • Mustard
  • Make Ahead
  • Simmer
  • Snack
  • Lunch

See what other Food52ers are saying.

Recipe by: Hannah Kirshner

Hannah Kirshner isauthor of Water, Wood, and Wild Things.She is a writer, artist, and food stylist whose work has appeared in The New York Times, Vogue, Saveur, Taste, Food52, Roads & Kingdoms, and Atlas Obscura, among others. Trained at the Rhode Island School of Design, Kirshner grew up on a small farm outside Seattle and divides her time between Brooklyn and rural Japan.

Popular on Food52

6 Reviews

Sydney May 29, 2020

Mine was not coming together with a whisk so I used a hand immersion blender instead and it worked great!

Rosalind M. December 29, 2019

From another Kewpie description: "Japanese mayonnaise relies on either apple cider or rice vinegar for a more subdued, sweeter tang."
Thank you for your posted recipe😃

John J. March 2, 2019

As soon as I saw cider vinegar instead of rice vinegar I instantly knew you have no clue about kewpie mayo. Do some research next time dumb ass.

Steven W. January 23, 2022

"A homemade version will never be exactly like one off the shelf,..." and then "I wanted to give you a recipe that won't require a trip to a specialty market or mail-ordering obscure ingredients."
Seems you neglected to read or maybe comprehend those two parts of the article, no? Aside from the insult, which I hope gets you banned, maybe try reading the whole article.

rockymtnneighbor July 23, 2016

This was a bit heavy on the salt for me (or maybe I reduced the vinegar/dashi too much) but the flavors are pretty close to what I remember kewpie mayo to taste like! Mine also came out more of a light-brown color (but again, probably reduced the vinegar/dashi too much).

Chef D. December 22, 2015

I love kewpie mayo! I also happen to have made a home made recipe for kewpie, see mine here: http://www.makesushi.com/kewpie-mayonnaise-recipe/ :)

Homemade Kewpie Mayonnaise Recipe on Food52 (2024)

FAQs

How to turn regular mayo into Kewpie? ›

Kewpie Mayonnaise Substitute

To make Kewpie-style mayonnaise from scratch, mix 1/2 cup mayonnaise, 1/4 teaspoon kosher salt, 3/4 teaspoon white sugar, 1 tablespoon Dijon mustard, 1 teaspoon of freshly squeezed lemon juice, and 2 teaspoons of rice vinegar in a small bowl.

What are the ingredients in KEWPIE Mayonnaise? ›

The main ingredients of KEWPIE Mayonnaise are oil, egg, and vinegar. KEWPIE Mayonnaise is an "egg yolk type" mayonnaise, which contains egg yolk instead of whole egg.

What is the secret of KEWPIE Mayonnaise? ›

Kewpie is made with egg yolks so it's richer.

For starters, Kewpie mayonnaise — which is made with egg yolks and not whole eggs — has a richer, more velvety texture than regular store-bought mayo. It is not surprising, since they use a high proportion of yolks, which give it an egg-forward flavor.

Is Kewpie mayo just Miracle Whip? ›

The egginess is certainly stronger because of the yolk content, but it isn't overpowering. There's no added sugar, so it doesn't have that cloying sweetness of a Miracle Whip." Its flavor is described as more "assertive" than common American brands.

What is a good substitute for Kewpie mayo? ›

If you can't find Kewpie mayo but you absolutely need it in your life, you can sub regular mayo and add a bit of rice vinegar and sugar to make a Kewpie mayo substitute.

Is Kewpie healthier than mayonnaise? ›

Both brands are high in fat per serving, 10 grams in one tablespoon, each with 1.5 grams of saturated fat. Each has 100 calories per tablespoon. If you are concerned with sugar in your food, Kewpie is the better option, as the Japanese product contains no sugar.

Does Kewpie mayo need to be refrigerated? ›

Yes, we suggest refrigerating them after opening. When did Kewpie launch its award winning Deep Roasted Sesame Dressings & Marinade? In 2000, the flavorful, bold, and rich Deep Roasted Sesame Dressing & Marinade was launched and won an award in 2016.

Why is Kewpie mayo so special? ›

Kewpie mayo is a Japanese brand of mayonnaise known for its umami-rich, tangy-sweet flavor profile. Compared to American mayonnaise, which uses the whole egg, Kewpie mayo is made with only egg yolks, giving it an exceptionally lush, smooth texture and a deeper yellow color.

What does the name Kewpie mean? ›

O'Neill described the characters as "a sort of little round fairy whose one idea is to teach people to be merry and kind at the same time." The name Kewpies is derived from Cupid, the Roman god of erotic love.

How long does homemade Kewpie mayo last? ›

Storage: I keep my homemade kewpie mayo in a jar for up to 4 days and it's usually devoured before it's best before date!! I love serving it in my chicken salad recipe or as a dip for my spicy rice paper dumplings!

What mayonnaise do chefs prefer? ›

The Best Store-Bought Mayonnaise, According to Chefs

“It's Duke's or nothing for me,” Surti says, and Hereford echoes that sentiment, adding, “I'm a Duke's man, tried and true.”

What is the best Japanese mayonnaise brand? ›

The Umami Unicorn: Kewpie Mayonnaise

Those glutamates are responsible for a big hit of umami. Kewpie notably uses more egg yolks than many other mayonnaises—four in every bottle—which gives a big boost to the savory richness of the final product. Plus, it comes in a squeeze bottle, which is just plain fun.

Is regular mayo the same as Kewpie mayo? ›

What makes Japanese mayo different? While American mayonnaise uses whole eggs, Kewpie mayo incorporates yolks and yolks alone for a yellow color, an almost custardy texture, and distinctly rich and fatty mouthfeel.

Can I use regular mayo instead of Kewpie mayo for ramen? ›

However, if you don't have Kewpie mayo, regular mayo works just as well for this recipe! Gochujang. The fiery Korean red pepper paste is one of our two hero ingredients elevating the traditional mayo-ramen. It adds shades of heat to this otherwise creamy broth.

Why is my Kewpie mayo liquidy? ›

To sum up, if mayonnaise doesn't set or is too runny, there are two main reasons: the ingredients haven't been properly dosed or cold ingredients have been used.

How do you squeeze Kewpie mayo? ›

I allow air to get back into the bottle by manipulating the sides with my fingers. Then i slide the bottle, closed cap down, into a clean sock. Then i spin the sock around. This allows centrifugal force to send the mayonnaise to the cap end.

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